1. Business of magazines

2. What the PPA says
There are over 3,000 consumer titles and almost 5,000 business titles in the UK
Between 200 and 300 new titles are launched every year
Nearly nine out of ten UK adults read consumer magazines
Each consumer magazine is read, on average, for a total of 50 minutes
The average UK adult buys about 22 magazines a year
Britons are the third biggest spenders per head on consumer magazines in Europe
£1.6 billion is spent on advertising in consumer magazines every year
£1 billion is spent on advertising in business magazines every year  
The UK magazine industry employs 114,000 people
UK publishers sell 40 million magazines outside of the UK every year

3. Consumer magazines
Titles from niche (hobby) to general. Large or small? Editor’s vision.
Types of publisher
Gap in the market/market in the gap – are the readers out there?
Are the advertisers out there – general or niche advertising? Advantages/disadvantages
How research?
Budgets
How money is made 35% ADS/65%SALES (or is it?)
Sales/adverts/other income
Launch costs
Newsstand/subs
Value the adverts?
Marketing
Circulation/readership metrics

4. Business to business Types of publisher
Research – lists - market knowledge – spin offs
PFK-PPM
BUSINESS: Closed circulation/ subscriptions/lists -100% ads?
Quality information/ exclusives/ collation?
Ed/ad relationship – ad person as editor?
How do we balance readers/advertisers needs?
Is everything lovely? Reader respect/advertiser respect. Something for nothing?
The web – quality information?

5. Contract publishing Diplomacy and editorial boards
Advertising controls
Where does the money go?
Competition and switching suppliers

6. Newsletters
Paying for information
Examples?
How is money made?

7. House journals Working for the man/propaganda Writing styles
Interviewing techniques