1. Project : Foodhall@Palladium
Project objective:
Explore the current segment of groups expansion strategy and brand equity into an elevated level of front end experience integrated with goods and services .
This tangible experience was a successful prototype for the groups’ integrated food strategy .
Location : Palladium,Mumbai,India
Size square feet
Project :

2. Creating brand values :
family,trusted,service focused,fresh,trials,friendly & approachable …

3. Integrating macro strategies of translating vision, market differentiation &
capitalizing on value opportunities researched to micro planning from square footage productivity ,merchandise planning integrated with space, products & service design.

4. Converting plans into tangible outcomes

5. Encouraging trial & reconfirming freshness

6. Open spaces & integrated visual communication

7. Integrated visual communication encouraging impulse

8. Integrated visual communication encouraging impulse

9. The outcome has been extremely positive with a twin effect on achieving
targeted sales and footfalls with the achievement of added consumer
profile in the groups delivery basket .
The overall success of the prototype store has been a springboard for the
Group’s confident expansion in this format . “ ”