1. Bell Ringer What are two markers/indicators of a noun?
List the three types of determiners
Diagram this sentence:
Staying focused is not easy.

2. Persuasion The definition of “persuasion” is: “Deliberate” “Attempt”
A deliberate attempt to influence the thought or behavior of others through the use of personal, psychological, and logical appeals.
“Deliberate”
Author must have a specific purpose and a desired end result.
“Attempt”
Whether or not the author is successful, persuasion is still being done.

3. Personal Proof
“No one factor is more important to success in persuasion then the audience’s perception of the persuader” - Aristotle
Sometimes, a speaker can be so well liked that his/her personality alone is more powerful than the information they pass along. (Bill Clinton)
For the audience to open themselves for persuasion, they must perceive that the author has:
Competence
Integrity
Goodwill

4. Credibility
The audience will take all the previous traits and combine them to determine the author’s credibility.
The audience must believe that the author believes what he/she is saying and that he/she “practices what they preach.”
If an audience perceives an author to be less than credible, then the author has wasted his/her time and the time of the audience because they will discount everything he/she has said.

5. Motives
Motives can be broken down into physical and social categories.
Physical motives lead to physical comfort for the person and are inherent.
Social motives lead to mental comfort and are completely learned by a person.
Specific motive appeals:
Sex
Hunger
Health
Security/Defense
Approval
Conformity
Success
Creativity
Outrage/Injustice

6. 3 Key Appeals Persuasion works in 3 main way, or appeals
Ethos – credibility or ethical appeal
Pathos – emotional appeal
Logos – logical appeal

7. Ethos Based in trustworthiness
You are more likely to be persuaded by a trustworthy and respectable source
Therefore
Use proper grammar
Use reliable sources

8. Pathos Based in emotions
Appeals to an audience’s sympathies and imagination
Causes audience to identify with author’s point of view
Commonly used through storytelling
Conveys
Values
Beliefs

9. Logos Based in logic Must have Clear claim Logical reasons
Effective supporting evidence

10. Process Determine the Thesis//Proposition
Take Account of Your Audience
Gather the Necessary Supporting Evidence
Settle on an Organizational Pattern
Consider Refutation to Your Argument
Avoid Faulty Reasoning
Conclude Forcefully

11. Dom = quality, realm Obscure Ghoulish V. to conceal Adj. uncertain
Resembling or characteristic of a ghoul; morbidly interested in death or disaster