1. Communication: Embracing Difference Dunn & Goodnight
Speech Topic
CHAPTER 11
Communication: Embracing Difference
Dunn & Goodnight

2. Selecting a Speech Topic
Look at yourself
Experiences
Concerns
Curiosity
Knowledge
Analyze the situation
Who is the audience?
Size of the audience?
Time limit?
Size/ Shape of the room?

3. Audience Analysis Criteria used to Assess the Audience… Demographics
Maslow’s Hierarchy of Needs
Societal Roles
Occupation
Economic Status

4. Maslow’s Hierarchy of Needs
Self-actualization
Esteem
Belonging
Safety
Physiological

5. What are some benefits of brainstorming???
The spontaneous method for generating ideas.
Involves listening and deferring judgment on all ideas.
What are some benefits of brainstorming???

6. Strategies to Adapt to Audience
Make a personal connection.
Define important/ unfamiliar terms and language.
Address the audiences’ needs, concerns, desires, or curiosities.
Use vivid examples or stories to make the topic come alive.

7. The Speech Purpose General Purpose:
To establishing the overriding goal of the speech; whether to inform, entertain or to persuade.
Specific Purpose: (Stated in a single sentence takes into account…)
What you hope to accomplish
Which aspect of the topic you will focus on
Your intended audience

8. The Thesis Statement
A thesis statement includes the major ideas of your speech; at the same time, it refines your specific purpose.
Guidelines for developing the thesis:
Put your thesis in a complete sentence
Avoid general or vague language
Preview the main ideas