1. Ryan Bale & Nate Pacello
Lunch

2. Group selected
We chose to try to improve lunch period because it has a bad image among the students

3. Background Information
Ardrey Kell has three lunch periods
Lunch is 25 minutes long
If you come into the cafeteria early in the morning you can get free lunch
There are seven lunch lines

4. Problem? Most people bring lunch
Lunch food has a negative image among students

5. Research (survey)
We conducted a survey to find out what students thought about the quality, freshness, and selection of the food
Service, and cleanliness of the cafeteria
How many students buy lunch

6. Research (Focus group)
We conducted a focus group so we could receive a wider range of answers about problems with lunch and what we could do to improve it

8. Overall responses (15 Participants)
Topic
1-5 Scale
Food Quality
2.5
Quality of Service 4
Drink Selection
3.25
Cleanliness
2.75
Food quality on a 1-5 scale: 2.5
Quality of service on a 1-5 scale: 4
Drink selection on a 1-5 scale: 3.25
Cleanliness on a 1-5 scale: 2.75

9. Survey results 54% enjoy eating in cafeteria
77% do not feel that the food is fresh
27% buy lunch everyday
63% do not enjoy the food at the cafeteria
100% believed that the food was accurately priced

10. Sampling method (Survey)
Cluster Sampling
Interviewed Ms. Shaffer’s fourth block Honors Strategic Marketing class that can be seen as being representative of the whole population
Done to cut down on total amount of interviews needed

11. Focus Group results Lunch tables and seats aren’t clean
There are not enough tables for everyone to sit down
Floor is dirty
Takes to too long to pay for food
Food tastes like it is frozen and reused throughout the week
Need more drinks like soda
Priced too high for amount of food given
Should have Chic-fil-A
Need more lunch lines
Lunch needs to be longer
Students prefer to leave campus

12. Sampling Method (Focus Group)
Quota Sampling
By segment
Specifically selected
Specific number on each segment are interviewed, etc.
Is fully representative

13. Secondary Source (ciroline.org)
“Nearly 1 in 3 high school campuses across the country allow students to leave campus during lunch”
“one-tenth of the students take advantage of the healthy lunch on campus”

14. Data Analysis Cafeteria has low quality food The food is not fresh
The cafeteria is not very clean
Not a good selection of food
Since the school focuses on health, the taste is not good
People want to leave for lunch
Lunch is too short

15. Solutions
Take away knight time and make lunch an hour (one lunch, more tables)
Allow students to leave the campus to eat lunch
Allow AK to partner with other restaurants so there will be a more diverse food selection/quality (AK gets a portion of the profits from the food bought from the partners)

16. Solutions
Take away free breakfast. Use money saved from taking away breakfast to buy higher quality foods and fresher foods
Stricter regulations (Left over food cannot be resold the next day, food has to be made and sold in a certain time frame so it will be considered fresh)

17. New School Lunch Flyer