1. Chapter 3 Learning to Write Directly on Paper and Electronically
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ All Rights Reserved.

2. Learning Objectives Discuss the advantages of direct writing.
Explain the role of the audience’s reaction to the message.
List the three steps of direct writing.
Explain the action step.
Identify situations in which you should write directly.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ All Rights Reserved.

3. Direct vs. Indirect Writing
When the audience feels:
Eager
Displeased
Disappointed
Interested
Uninterested
Pleased
Unwilling
Neutral
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ All Rights Reserved. 51

4. Direct Writing Good News Documents Written Directly include: Goodwill
Congratulations
Credit Approval
Order Acknowledgment
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ All Rights Reserved. 52

5. Effective Direct Writing
Deliver the news or make the request.
Include details or explanations.
Close positively with the action step.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ All Rights Reserved. 53

6. Advantages of the Direct Approach
Improves comprehension.
Focuses on the audience.
Emphasizes the results of analysis.
Easier for Web readers who like summaries and the direct approach.
Can be appropriate for some international audiences.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ All Rights Reserved.

7. Good news strengthens rapport and maximizes goodwill.
Neutral messages keep communication channels open until improvement of circumstances makes good news possible.
Roebuck: Improving Business Communication, 4th edition. (c) 2006, Pearson Education, Upper Saddle River, NJ All Rights Reserved.