1. Chapter 10: Developing and Organizing the Presentation

2. Business Presentations
Pervasive
Can be formal or informal
More important as career progresses
May affect acceptance of ideas
Internal or external audiences
Different kinds and demands

3. Analyzing Situation Audience Key members How much they know
What they want to know
Personal preferences

4. Analyzing Situation Audience Significant demographics Gender Age
Cultural background
Economic status

5. Analyzing Situation Audience Group size Attitudes Toward speaker
Toward subject

6. Analyzing Situation Yourself as speaker Your goal Your knowledge
Your feelings about topic

7. Analyzing Situation Occasion Facilities Time Context Hour of day
Length of presentation
Context
Other speakers
Current events

8. Setting Goal & Developing Thesis
General Goals
Informative
Persuasive
Entertain

9. Setting Goal & Developing Thesis
Specific Goals
Goal statement
Whom to influence
What they should think or do
How, when, where
Describe reaction you seek
Be specific

10. Setting Goal & Developing Thesis
Thesis statement
Single sentence
Summarizes message
Used in presentation:
In introduction
In body (several times)
In conclusion

11. Organizing Body Two steps Brainstorming ideas Identifying key points
Deciding on organization
Brainstorming ideas
Helps identify key points
Helps identify support

12. Organizing Body Basic organizational plan Introduction Body Conclusion
Minimum of 2 points
Maximum of 5 points
Conclusion