2. Informal Meeting of Rural Development Directors
'E- Agriculture‘
26 – 28 July 2017, Tartu, Estonia

3. Workshop 3- E-marketing and short supply chain - Introductory presentation
Triinu Lepa, NGO (food directly from farmers to consumers, intermediary actor)
Four types of direct selling categories:
1) Farmer himself directly to consumer
E-solutions not very high
2) Directly from producer to consumer, meetings 1-2 twice a week
E-solutions are very simple, lot of voluntary work, arising trend
3) Broader networks
Pre-ordering, warehouse
4) Start-up´s
Young people try to find e-solutions that everything can be organized through internet

4. E-marketing and short supply chain CHALLENGES
What is local product? What is short supply chain?
Consumers habits (I do not know what I will eat in the evening – no long planning)
Local food is seen like niche thing and it is uncomfortable to consume local food
The final product of the organic farming is not always organic
How to market local and organic food?
Supporting participation in fairs etc is not sustainable for local producers

5. E-marketing and short supply chain INSTRUMENTS
To raise consumers awareness
To support also intermediaries – farmers always do not have to be good marketers
Local food should be in supermarkets (example: local food corners)
Public procurements/green procurements
Younger generation is used to buy through internet – possibilities for rural areas
More attention to labeling

6. E-marketing and short supply chain FUTURE OF THE CAP
To continue with current measures
Cooperation measure
Thematic networks
Promotion of quality schemes etc.
To raise people awareness about organic farming
More promote and exchange of result of researches
To use more also other possibilities:
Horizon 2020
Support logistics systems, IT systems etc.
Do not stop facilitation of developing actions