1. Go SOLAR Outreach Committee Meeting
Welcome
Go SOLAR Outreach Committee Meeting
September 12, 2012

2. Target Audience for Public Relations Campaign October – February 2013
Residents and businesses owners
Share Go SOLAR information at all their city community events, board advisory meetings, chambers of commerce, etc.
Visit Partner Resources for all marketing materials
Target Audience
HOA’s, Residential Single Family Homeowners, Townhomes, Condo’s
Small Businesses, Solar Contractors, General Contractors, Builders
Public Officials, Government Officials

3. Target Audience for Trainings and Workshops
City Name: _______________
City PIO Name: ________________
Training Program
Target Audience
Existing city distribution lists or resources
On-line Permitting Training – Building Officials
Building Officials
Zoning Officials
Plan Reviewers
Inspectors
On-line Permitting Training - Solar Contractors and Customers
Solar Contractors
General Contractors
Electrical Contractors
Solar Rights Workshop
HOA’s of Single Family Residential Communities
Small Businesses
(No High Rise/Multi-Family)
Solar Financing Workshop
Single Family Residential
Small Business
October – December
Please submit your
information!
Target Audience
HOA’s, Residential Single Family Homeowners, Townhomes, Condo’s
Small Businesses, Solar Contractors, General Contractors, Builders
Public Officials, Government Officials

4. Coordination Examples of how partners will do their part:
Work collaboratively with partners to use the marketing materials we develop to reach target audiences.
Examples of how partners will do their part:
Include information and articles into their e-newsletters
blasts
Hang posters in each partner city
Go SOLAR Outreach will coordinate venue with each partner city or group of partner cities to establish the educational event/ workshop location(s).
Coordination
Work collaboratively with partners to use the marketing materials we develop to reach target audiences.
Examples of how partners will do their part:
Include information and articles into their e-newsletters
blasts
Hang posters in each partner city
Go SOLAR Outreach will coordinate venue with each partner city or group of partner cities to establish the educational event/workshop location(s).

5. Cities Interested in Planning Events - Zones
North Zone
Deerfield Beach, Coconut Creek, Pompano Beach, Hillsboro Beach, Unincorporated Broward County
Central Zone
Fort Lauderdale, Lauderdale-by-the-Sea, North Lauderdale, Oakland Park, Tamarac, Sunrise
South Zone
Dania Beach, Davie, Hallandale Beach, Miramar
North Zone
Deerfield Beach, Coconut Creek, Pompano Beach, Hillsboro Beach, Unincorporated Broward County
Central Zone
Fort Lauderdale, Lauderdale-by-the-Sea, North Lauderdale, Oakland Park, Tamarac, Sunrise
South Zone
Dania Beach, Davie, Hallandale Beach, Miramar

6. Locations – Cities that Offered Their Facilities
North Zone
Coconut Creek, Deerfield Beach
Central Zone
Fort Lauderdale, Sunrise
South Zone
Miramar, Davie

7. Meeting Dates Suggested Dates for Partner Cities Community Events
October – February 2013

8. Marketing Materials Displays / Exhibits Bus Signage / Advertising
Radio public service announcements
Promo items
Specific flyers for HOA, Standardized Permitting, Financing, and Interconnection.
PowerPoint presentations

9. Marketing Materials Electronic newspaper banners Fact sheets
Social media
Web hot buttons / web banners / plasma displays
Press releases and articles
blasts with Go SOLAR information
Go SOLAR e-newsletter (recognition of partners)

10. Go SOLAR Website
Linked to Go SOLAR web page

11. In-kind from the Cities
Please provide the hours you spend on Go SOLAR to your city’s Point of Contact.

12. SolarFest 2013
We need your help. Join the SolarFest Planning Committee.

13. New Business
Questions?

14. Contact Us Web - www.broward.org/gogreen/gosolar-
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