1. Chapter 1. Intro to Case Study
Tech to Go | Luis G. Sison, PhD

2. Why do startups fail?
“…failing to involve customers and their feedback from literally the first day of the startup’s life…”
“get out of the building and talk to the only folks who matter – your customers.”
- Steve Blank, technopreneur and author of “ The Startup Owners Manual”

3. VALUE CREATION WITH INNOVATION
TECHNICAL CAPABILITIES
CUSTOMER
NEEDS
Innovation
Technology
Process
Product
Services
“There us no value until customer needs and technical capabilities intersect”

4. Activity: Technopreneur profiles
What was the first venture attempt? What was the result?
What did the cofounders do differently? How did they adjust?
What strategic changes worked?

5. Waterfall versus agile process

6. Waterfall versus agile process

7. Agile reduces risk while capturing value earlier and more frequently

8. Agile reduces risk while capturing value earlier and more frequently

10. The Learn, Build, Measure cycle ensures that the decision to allocate significant resources is based on facts, rather than on unproven assumptions treated as facts.

11. Agile method and Minimum viable product
Planning
Analysis & Design
Testing
Evaluation
Requirements
MINIMUM VIABLE PRODUCT
DEVELOPMENT
CUSTOMER FEEDBACK

12. Lab course for startups

13. Class workflow M1 M2 M3 M4 Main Goal:
-Opportunity identification
- One-day Validation
- Team Formation
- First Pitch M2
- Problem/User Story
- Validation
-Design Sprint
-LoFi MVP
Validation M3
-IP, Tech transfer
-Channels, sales
- Production, cost
- Hifi MVP M4
- Venture planning
Demo day
Main Goal:
Market validation (customers, investors, or sponsors) not just product development