1. Lean EntREpreneurship Project WORKSPORTS
Alizée Toison
Francisco Campos
Iiro Vuorinen
Nataly Quiroga
We help big and middle size companies to improve employee productivity through healthy programs support and events organization.

2. LESSONS LEARNED SURVEYS LESSONS
More than 50% of the respondents said they would be interested on practicing sport activities with people from their work.
More than 80% of the employees said that the sport activities practiced are not promoted by the employer.
Employees consider the idea of getting a reward for participating in sport activities, but more related to free time out of work or the improvement of social events inside companies.
INTERVIEWS LESSONS
Companies agree that not only extrinsic motivation is important for employees, but also intrinsic motivation. Some of them are committed with the implementation of some politics and actions related to the well being and health of the employees.
The companies interviewed think the idea of participating in sport activities are an incentive by itself and a monetary factor involved would impact in a negative way the final purpose of the implementation of those activities.
REVENUES SOURCES
According to our business model, our services offer and the current market behavior, our main revenue source would be the subscription by a contract established for a defined period of time.

3. REVENUE SOURCES AND PRICING MODELS
Our customers, middle and big sized companies, will have the opportunity to pay only for the sport activities they are most interest in, through an annual subscription plan.
On a later stage, we expect to have a significant brand awareness in the market, and to get revenues from sponsors who will pay for seeing their names associated with our brand.
PRICING MODEL
Regarding our pricing model, our brand will follow a value based pricing strategy, primarily focusing on differentiation and on consumer’s needs and interests.
Our price will be dependent on the sport activities subscribed by companies, so it could be associated with the adoption of a feature pricing strategy (the more activities, the higher the price).

4. Minimum viable product

5. Minimum viable product