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Elasticity of Demand Economics
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What Does it Mean? Economists: How consumers respond to price changes.
In other words: Elasticity of demand is how much buyers will increase or decrease their demand for a good when the price rises or falls
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Inelastic vs. Elastic Inelastic –
unresponsive change in demand when price changes Elastic – responsive change in demand when price changes Examples: clothing, food
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Price Range Elasticity of demand can vary greatly at different price ranges Examples: Inelastic Magazine rises 50% : $ .20 to $ .30 Demand shouldn’t change much Elastic Magazine rise 50%: $4.00 to $6.00 Some people may refuse to pay the $2.00 increase
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Factors Affecting Elasticity
Availability of Substitutes Few substitutes – Demand still goes up with price increases Example: Tickets to concerts, sporting events
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Factors Relative Importance Necessities vs. luxuries
How much can you afford to spend on a product? Necessities vs. luxuries Needs vs. wants
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Factors Change over time Can’t find substitutes in short term
In long term demand becomes elastic Examples: Gasoline, ice
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