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The CLAPPER IMAGE OF THE CLAPPER
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Past Marketing Campaigns
“Great Christmas Gift” Ads Focused On Older People Infomercials
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THE NEW TARGET: GEN Y (Millennials)
80 million consumers in North America Often still live with Parents Have Disposable Income Support Heritage Brands Will Pass Good Ads to Friends Like Uniqueness in Ads
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How The Ad Will Work
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Works in any size of house in any type of neighbourhood!
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Anywhere in the world!
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It’s just so kitsch!
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Creative Decisions (and Why)
Appeal to Innovation and Social Insecurity Fast Paced Lots of Colour At Beginning and End Bright Lighting at Beginning and End Electronic Dance Music Electronic Dance Music (The “Party Music of Gen Y”) Emphasis on “Heritage” Nature of the Brand
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Bibliography example
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