1. You Mad bro? (Maybe you should be…)
Media & Persuasion
You Mad bro? (Maybe you should be…)

2. Media Representation In groups, discuss and record your answers:
What do we “get” from TV, movies, magazines, Facebook, YouTube, etc.?
What are some of the effects of the media on our day to day lives?
Why do we spend our time with these kinds of entertainment?

3. Media & Persuasion – But why?
What is the significance of being aware of what is going on the media?
Why might it be important to know more about how ideas/ people/ beliefs/ etc. are being represented in media?
How does a company encourage consumers to buy its products?

4. Sell Me…
Wolf of Wallstreet Cold Calling
Sell me an Oreo – R&D first!
What is great?
Why should I buy Oreo over another cookie?
Why do I need this product?

5. Media & Persuasion
Most people see an average of commercials in a year… and that’s just on TV!
This is the tip of an iceberg…
.com/watch?v=s6AU CQAyC-w

6. Oreo
Your reaction?
Canadian:
Is what they are advertising what is actually being delivered?

7. Oreo American: http://www.oreo.com/default.aspx Is this a problem?
Fed Up:
Bite Size:
John Oliver, Sugar:

8. Persuasion
Advertising is essentially an ARGUMENT that is being presented…
A company wants you to buy what they are selling, so they create an argument to convince you to buy their product
Watch the following commercial, and describe the methods by which the company is trying to convince consumers to purchase what it is selling:

9. Persuasion What are the claims in this commercial?
What evidence are they presenting to support these claims?
Do you “buy it”? Do you believe them? Why or why not?
What kind of person uses an iPhone?

10. Watch several (2-3) different iPhone commercials
Persuasion
Watch several (2-3) different iPhone commercials
Create a vision of what an Apple iPhone user is like, and be prepared to defend this vision!

11. Persuasion – it’s not by accident
Simon Sinek – Start with Why
We can organize the idea that the company is presenting in its commercial into a formal structure
This organization or structure allows us to break down an idea, and decide whether or not we agree with it

12. Proposition: The main point or idea that is being proposed
Argument Structure
Proposition: The main point or idea that is being proposed
Proposal = proposition

13. Argument Structure
Premises: The supporting reasons or evidence, 3 parts:
Data – Evidence or “Proof”
Warrant - Supports proposition by explaining/ connecting the “why and how” of the premise with additional logic or reasoning
Backing - Demonstrates why the proposition is true, correct, ideal, or the right choice

14. Conclusion: The final step of an argument
Argument Structure
Conclusion: The final step of an argument
Main idea is driven home
Conclusively demonstrated or proven
Logical completion of the argument

15. Argument Structure
When we use this structure to format an argument, it looks something like this:
Proposition:
P1. (Data, Warrant, Backing)
P2. (Data, Warrant, Backing)
P3. (Data, Warrant, Backing)
Conclusion:
This allows us to see clearly the idea being presented, and evidence that is supporting this idea.
We can then decide (make our conclusion) whether or not we agree with this idea.

16. I Am An iPhone Person… aren’t I?
What are you really buying here?
What don’t you know about iPhones?