1. Persuasion and Rhetorical Devices

2. PERSUASION
Persuasion is used when the writer or speaker is trying to convince a reader or listener to think or act in a particular way. 

3. PERSUASIVE APPEALS Appeals to Reason/Logic
Logical arguments based on verifiable evidence, such as facts, statistics, or expert testimony 

4. PERSUASIVE APPEALS Appeals to Emotion 
Statements intended to affect listeners’/readers’ feelings about the subject. These statements often include charged language-words with strong positive or negative associations. 

5. RHETORICAL DEVICES Speakers use rhetorical devices to:
emphasize their ideas
help their listeners to remember the important points
arouse an emotional response in an audience

6. REPETITION
Repetition is expressing different ideas using the same words or images in order to reinforce concepts and unify the speech.

7. RESTATEMENT
Restatement is expressing the same idea in different words to clarify and stress key points.

8. What’s What?
“We will never give up; we will never surrender, we will never be defeated.”
“Never give up,”
“never surrender,” and “never be defeated.” is an example of…
restatement
“We will never…” is an example of…
repetition

9. What’s What?
“I wanna talk about me, Wanna talk about I Wanna talk about #1” “Wanna talk about” is an example of… -repetition “me”, “I” and “#1” is an example of… -restatement

10. PARALLELISM
Parallelism is the repetition of a grammatical structure or an arrangement of words in order to create rhythm and make words more memorable.

11. Faulty Parallelism Example
She revels in chocolate, walking under the moonlight, and songs from the 1930s jazz period.

12. Better Parallelism
good parallelism: She revels in sweet chocolate eclairs, long moonlit walks, and classic jazz music.
"She revels in”
"sweet chocolate eclairs," [Adjective--Adjective--Object]
"long moonlit walks," [Adjective--Adjective--Object]
"and classic jazz music." [Adjective--Adjective--Object]

13. Even Better Parallelism
more good parallelism: She loves eating chocolate eclairs, taking moonlit walks, and singing classic jazz.
She revels in"
"eating chocolate eclairs" [Gerund--Adjective--Object of Gerund]
"taking moonlit walks" [Gerund--Adjective--Object of Gerund]
"and singing classic jazz." [Gerund--Adjective--Object of Gerund]

14. Analogy
a similarity between like features of two things, on which a comparison may be based: the analogy between the heart and a pump. Examples:
Glove is to hand as paint is to wall
Citizens are to president as solar system is to galaxy
Horses are to past societies as computers are to future societies

15. RHETORICAL TRIANGLE
Topic
Audience
Purpose