1. IB Psychology 1.25.17 Turn in: Nothing
Take out:
Notes, notes, notes
Today’s Learning Objectives:
Outline principles that define the sociocultural level of analysis.
Explain how principles that define the sociocultural level of analysis may be demonstrated in research.
Today’s Agenda:
Socio-Cultural Level of Analysis
Social Identity Theory
HW:
Learning Outcomes Chart:
Tajfl et al. (1971)
Berry (1967)
CRA finish 4.3

2. 4 Principles that define sociocultural levels of analysis—evident today?
1. Human Beings are social animals 2. Culture influences behavior. 3. Humans have a social self 4. Peoples views of the world are resistant to change

3. 2. Culture influences behavior
Culture = the norms and values defined by a society.

4. Example: Culture influenced Behavior
Berry (1967)
Aim: how does conformity relate to culture
Method: experimental (version of the Asch experiment )
Temne people (agricultural) – rely on cooperarion.
Inuits (hunters & fishers) must be able to track and hunt on their own.
Results: Inuits were almost non-conforming whereas the Temne were mostly conforming
Example: Culture influenced Behavior

5. What does it tell us about you?
Which do you prefer?
What does it tell us about you?