1. The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013

2. Get some perspective

3. Know your audience

4. Understand the politics

5. Solve their problem (not yours)

6. Perfect your pitch What problem am I solving? Why is this the best solution? What does success look like?

7. Make friends …or at least try to neutralise enemies!

8. Tell a story

9. Principles 1. Get some perspective 2. Know your audience 3. Understand the politics 4. Solve their problem 5. Perfect your pitch 6. Make friends 7. Tell a story