1. Prepared by ms. dale Consumers and Competition Part 4
Marketing
Prepared by ms. dale
Consumers and Competition Part 4

2. Agenda
Attendance
Lesson Consumers and Competition
Part 4
Worksheet

3. CIE 3M
20/05/2019
Competitive Market
There is a limit to the products that can be supported in a market
The ____________________ ______________ is the specific products in a category as well as companies that produce them
Market share is the _________________________ that a product takes of the _____________________________ within a particular category.
____________________ are narrower categories
20 May 2019

4. Piece of pie = _________________
CIE 3M
20/05/2019
Competitive Market
Picture the market as a big pie full of money (sales revenue) and everyone is trying to get their own piece.
Everyone is also trying to make sure they get the biggest piece!
Piece of pie = _________________
20 May 2019

5. CIE 3M
20/05/2019
Competitive Market
Let’s examine the market share of this particular industry:
What is the market category being studied in this graph?
Who is the market leader?
What would happen if Pepsi’s sales increased? How would market share shift?
20 May 2019

6. Classwork Gather Market Share research data to complete the worksheet.
CIE 3M
20/05/2019
Classwork
Gather Market Share research data to complete the worksheet.
20 May 2019