1. Lap 3 Social Learning Chapters 9
Learning and Memory
Lap 3
Social Learning
Chapters 9

3. Social Learning
Cognitive Learning: how info is obtained, processed and organized
Cognitive maps: spatial, mental picture
Latent learning: unknowingly learned
Learned helplessness: repeated attempts result in failure “ I can’t change it”

4. Social Learning
Observational Learning: behavior is learned through observation of others
Learning occurs through observation/ imitation
Process:
Modeling- provide examples to imitate
Observed sequences of model’s behavior
Observation, Imitation/ Practice, Reinforcement
Examples- parents, peers, TV…
Bandura and Bobo the Clown- learned bhvrs

5. Bandura’s research
What did the children need to do in order to reproduce the behaviour later?

6. Social learning theory
A person pays attention to someone else’s behaviour
Attention
Encoding
They memorize the behaviour they have observed
Imitation
They practice the behaviour themselves
Motivation
Given a reason, they may use it

7. Mediating factors What is the observer paying attention to?
How effectively have they encoded the behaviour?
How able are they to reproduce the behaviour?
Do they have the motivation to perform the behaviour?

8. Social Learning Method: Motivation:
Behavior Modification- using learning principles to change action and feelings
Motivation:
Token Economies- steps rewarded