1. Supporting Your Argument
“Not an inch to the west! Not an inch to the east!
I’ll stay here, not budging! I can and I will
If it makes you and me and the whole world
stand still!”

2. Parts of an Argument (In Essay Structure)
Position/Claim
Reasons
Supporting Details
(Thesis)
(Analysis)
(Body Paragraphs)
Explanation
(Specific examples, quotes)

3. Emotion
There are several ways you can appeal to your readers’ feelings:
Everyday examples?
SPCA Commercial
Evocative language
Metaphor/ storytelling
Specific descriptions
Passionate delivery

4. Logic
Convincing evidence and logical analysis of this evidence will support your reasons:
Examples?
Solar Panels Commercial
Reliable sources
Studies & research results
Stats, facts, figures, surveys
Logical conclusions/inferences

5. Trust/Credibility
There are several factors that you can use to make your audiences trust your argument:
Everyday examples?
Colgate & Pepsi Generation
Relevant experience
Use of appropriate language & avoiding bias
Reliable sources
Addressing counter-arguments
Consulting experts
Following academic conventions

6. Audience
Your audience will influence the types of appeals you use as a basis for your argument.
Which appeals are best for academic audiences?