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Published byLetitia Gregory Modified over 5 years ago
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Final Screening Presentation to Screening Committee
Add your name & Company name (if any)
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The Pitch Deck - with suggested timing
1. Cover slide (10 seconds) 2. Team (20 seconds) 3. Problem You're Solving (30 seconds) 4. Product/Solution (30 seconds) 5. Market size (30 seconds) 6. Traction / Validation (30 seconds) 7. Competition (20 seconds) 8. Business Model (20 seconds) 9. Go to Market Strategy (20 seconds) 10. Financial Projections (20 seconds) 11. The ASK (10 seconds)
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This is the “Intro” to your company
#1 – Cover slide This is the “Intro” to your company Name of company and logo Name of presenter Use an attractive visual to describe your startup, and a tagline if you’ve got one Tagline examples: “AirBnB for Parking” or “Pandora for Recipes”
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Who are the key people on your team?
#2 – The Team Who are the key people on your team? Only members + any directors or advisors who bring something special to the startup Convince us that the problem being solved can be solved by your team! Highlight roles/backgrounds of founding team The Hacker (the technologist / scientist) The Hipster (marketing) The Hustler (sales) And the “Adult Supervision” (business oriented)
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#3 – The Problem You’re Solving
What you solve / not how you solve Without getting into your product or service, describe the nature of the problem with quantifiable metrics Emphasize the pain level and the inability of incumbents to satisfy the need The more easily identifiable / relatable the problem is, the quicker you have my attention
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#3 – The Problem You’re Solving - Examples
Quantify the problem – it makes it real “Each year 2.8 million Americans die from medical errors in hospitals” “32% of online shoppers abandon their shopping carts due to confusion at the checkout process” Current diesel engines waste 40-50% of the energy that is present in diesel fuel 90%+ of startups die within the first 24 months!
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#4 – The Solution (aka Product) & Benefits
What are you selling? Introduce your product or services What is unique about your approach to solving the problem The quantifiable benefits (which should obviously address the market problem you just described) Clearly articulate the value proposition/benefits statement with quantifiable evidence NOT looking for a product demo
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#5 – Market Size Corporate partners and investors want to go after big problems and/or big markets It’s crucial to size up your opportunity, and leave the audience with either a number (e.g. $5bn) or industry ready for disruption, which can be proven with market research data Don’t exaggerate – you market size numbers must be “believable” Think “Ocean” not “Lake”
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#6 – Traction / Validation
You want to show proof that people are buying solutions to this problem, preferably your solution: Customer / user acquisition over time Show off early customer or distribution progress: numbers, logos, testimonials Quotes from customers or advisors, etc. can be helpful
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#7 - Competition What’s the competitive landscape? Be sure to anticipate potential questions about your competitors and have good answers (the VCs on the panel see dozens of startups a year in any given industry) Describe the barriers to entry such as defendable IP Never say: “We don’t have any competition” Remember substitution alternatives and “do nothing” are competitors too!
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#7 - Competition Comparison table – example:
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#7 - Competition Not this:
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#8 – Business Model How will you make money? What are the value chain economics? Unit cost economics You also need to help the everyone understand how they are going to make money. What is “in it for them.”
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#9 – Go To Market Strategy
Help us understand your go to market / customer acquisition strategy: Direct vs. channel? Current team? Channel partners? What are the customer acquisition costs?
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How much has been invested to date? And by who?
#10 - Financials How much has been invested to date? And by who? Historical revenue and expenditures Current 3 year forward looking forecast We know this is a projection We want to know your current best estimate of what the future looks like
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What are you looking for?
#11 – The ASK What are you looking for? Funding? Advisory board members? Partners? Be as specific as you can Don’t be shy!
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Let’s stop for questions
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