1. The power of
ADVERTISING

2. Advertising is everywhere…
Bill board posters

3. Internet
Bus stop posters

4. Sports Sponsorship
& Product Placement

5. Posters TV
Radio

6. Magazine and newspaper advertising

7. Satisfying the consumer’s needs (telling you that you need something )
Advertising works by :
Satisfying the consumer’s needs
(telling you that you need something )
This is often achieved by making the customer believe that they need a product.

8. Glamorous Popular Happy
The purpose of an advertisement:
Adverts often show you how you will become more…
Glamorous
Popular
Happy
as a result of buying their product.

9. A successful advert will make the customer believe that their life will be improved by buying the product, therefore the product becomes a MUST HAVE.
also …….

10. A successful advert must be memorable

11. Advertisers use different strategies…

12. A famous name

13. (persuasive language)
A catchy slogan
(persuasive language)

14. A fun character

15. Impressive offers

16. Adverts can be targeted at a specific audience
Target Audience
Adverts can be targeted at a specific audience
Therefore advertisers choose particular magazines, time of day on TV and radio stations, particular times of year to advertise their products.
For example, at this time of year there are many advertising campaigns for toys as children are looking for presents for Christmas.

17. For example

18. Now we are going to look at some advertisements and think about the
Target audience
The persuasive language
The images
Why someone would want to buy the product.

19. Pick an advert, any advert!