1. (Speaking to Persuade)
Chapter 15
(Speaking to Persuade)

2. Preparing a Persuasive Speech
Question of Fact
concerns statements that are either true or false
Question of Belief
focuses on what is right or wrong
Question of Policy
act on a policy or agree that a policy should change
ACTIVITY 1 – Identify different questions

3. Limiting Topic and Writing Thesis
A good persuasive topic is one that…
You feel strongly about
Other people have different views on
Ann Welch’s candidacy for senior class president.
Writing Your Thesis:
State your goal clearly…
Ann Welch is qualified to be our senior class president
Ann Welsh is the best choice for senior class president
You should vote Ann Welch as senior class president
ACTIVITY: Brainstorm problems in our school and activity.
Choose one and write it as a Fact, Belief, and Policy.

4. Using Persuasive Techniques
To get people to think, believe, or act the way you want them to:
Applying Logical Reasoning
Argument
Reason
Evidence

5. Review of Supporting Evidence
Fact
Statistic
Expert Opinion
Example
Illustration
Anecdote
Definitions
Descriptions
Quotations
Comparison

6. Using Persuasive Techniques
Emotional Appeals:
Statement that arouses strong feelings
Use specifics
Use vivid language
Refer to the audience directly
Establishing Credibility:
Cite Sources
Sincerity—quality of being genuine
Dynamism—quality of being energetic and enthusiastic.

7. HOMEWORK Teens need to use their seatbelts
Use one of the problems we brainstormed to complete
Teens need to use their seatbelts
Thousands are injured and killed each day
1# killer in USA (Fact)
At least 20% of people don’t use their seatbelt (Statistic)
2nd killer of teen drivers
“Teens have a much higher chance because they aren’t used to the road; they double their chance of an accident. (Quote)

8. Adapting to Your Audience
Majority of the listeners agree
Strengthen existing feelings
Favorable
Give all sides equal time
Need information to persuade
Neutral
Most difficult to persuade
Show it personally affects them
Apathetic
Majority of listeners oppose you
Show that they should listen
Hostile

9. Organizing Your Speech
Using a Deductive Approach:
Statement of Reasons Method
Thesis is stated directly and followed by supporting reasons.
Problem-Solution Method
Discuss problem, then solution
Comparative Advantage Method
Presents each reason as a benefit.
Using words such as more or better.

10. Organizing Your Speech
Using and Inductive Approach:
Criteria-Satisfaction Method
Create sound criteria, show how proposal satisfies those criteria.
Negative Method
Show that no other option is acceptable.
Monroe Motivated Sequence
Draw attention to problem
Show a need for action
Satisfy that need
Help the audience visualize the benefits
Suggest a specific action

11. ACTIVITY: Divide into groups Create outline on overhead, share
1. Statement of Reason
2. Problem-Solution
3. Comparative Advantage
4. Criteria-Satisfaction
5. Negative
6. Monroe Motivated
Create outline on overhead, share

12. HOMEWORK: Determine Topic for a Problem Solution Speech
Must be a problem in our school or community