1. DBA STRATEGY INTO ACTION 2
PROFESSOR ROBIN MATTHEWS
KINGSTON UNIVERSITY BUSINESS SCHOOL LONDON
PRESIDENTIAL ACADEMY MOSCOW
ECONOMIC STRATEGIES (MOSCOW)
http/
robindcmatthews.com

2. (current system state) T
Past
Future
upside
System state
possible futures
possible causes
probable futures
Probable causes
possible causes
possible futures
Now
(current system state) T
downside
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3. THE FUTURE (outer dynamics) 1. What is the future outlook and 2
THE FUTURE (outer dynamics) 1.What is the future outlook and 2. What are the risks for business? Use the diagram below in your presentation
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6. High impact
Low risk/ high uncertainty (low probability)
High risk/ low uncertainty (high probability)
Low impact
Low risk/high uncertainty (low probability)
High risk/low uncertainty (high probability)
aware
unaware
Burkhard Schwenker, 2013

10. uncertainty