1. Ethos, Pathos, Logos, and more!
Component 5.1 :
Define elements of persuasion.
Teaching with

2. Rhetoric
The art of effective or persuasive speaking or writing.
Rhetoric: Examples Involve Both Parties
The individual who is trying persuade
The individual(s) who are being persuaded.
Example:
Upon approaching a cashier at the grocery store she asks, "Will you help starving children today by adding $3 to your grocery bill?"

3. Persuasion
The act of causing someone to do something through reasoning or argument.
The act of convincing someone to believe something, especially after a sustained effort.
A situation or event which provides a sound reason for someone to do something.
How often to do you persuade someone to do something? What is the method that you use?

4. Ethos Ethical Appeal. Creating a credible source
Moral Character
Ethical Appeal.
Creating a credible source
an appeal to ethics and a mean of convincing the audience through the character or credibility of the persuader.

5. Pathos Emotional Appeal
Promotes audience to care about their topic/issue
Appeals to someone’s “softer side”
an appeal to emotion and a way of convincing an audience by creating an emotional response.

6. Logos Reason Logical Appeal Statistics
an appeal to logic and a way a persuading an audience by reason.

11. Josh Bell shows us how these work in action.
Apply the appeals
Josh Bell shows us how these work in action.

12. Practice with Chevy
EI.5.4 Explain author’s choice of rhetoric to advance the purpose and support with textual evidence.
Watch Chevy Truck Advertisement
Watch the ad again focusing only on specific aspects in order to understand how each piece works alone.
Can we write about it? In precis style?

13. Review Ethos, Pathos, Logos