1. A new Swiss Statistics Website
Choices and User feedback
Dissemination Working Group
Thomas Schulz, FSO

2. The Swiss Statistics Portal 1996–2004

3. The Swiss Statistics Portal 2005–2007

4. The Swiss Statistics Portal 2007–2008

5. The Swiss Statistics Portal 2008–2012

6. The Swiss Statistics Portal 2012–2016

7. Online Dissemination in 2015
16,561,832 pageviews (13% mobile pageviews)
55,000 pages in 5 languages
17,950 new DB assets p.a.
200 new publications p.a.
1,955,428 downloads: DB assets
175,000 downloads: publications
150 authors (in-house)
5 Content Masters
3 staff at Information Desk
40,000 contacts (½ mail, ½ phone)

8. Dissemination 2010-15: Website pageviews
+ 7.5%

9. Building just another new website?
6th generation of the FSO website
3rd major technological revision
1996 – 2004 : «handmade» website
2014 – 2016 : CMS-based website
2016 – : data-driven website
1st complete renovation of all Online dissemination processes

10. Drivers and parameters for a new site
Current CMS: end-of-life, end of support Dec. 2016
New Federal Corporate Design (CD Bund)
Users: a clear trend from Desktop to mobile
Our main task: answering questions to society, telling stories out of data
Simple presentation of content fosters improved findability
More interactivity, more attractive visualizations
More individual content for specific user groups (not everything for all)
A central website between Social Media, apps and other dedicated websites
Open data portal opendata.swiss opens new access to data
CMS Software must be updated regularly (not by FSO)
Future content migration should not be dependent on CMS Software any more
Scarcety of both core and decentralized capacities

11. Project MOD (2013-2016): objectives
A new CMS, a new service provider
A new Digital Asset Management, clearly separated from CMS
Increased data-based publishing for most pages; consistent use of Web Service technologies  facilitate future migration
Clear reduction of contents, revised structure of contents, enhanced search algorithms, Search Engine Optimization SEO
Implementation of new Web Guidelines for the Confederation
Optimization of website for tablets and smartphones (Responsive Design), allowing for Social Media functionalities
Better access to data for third parties (e.g. Open Data portal)

12. Online dissemination & apps
A NSI's web presence is one (massive) app
Ore Lassila, nokia&W3C

13. Result: a clear three-tier architecture

14. Results Published: 20/10/2016 at European Statistics Day
Pages: 6,000 (10%)
Languages: 4 DE/FR/IT/EN
Authors: 90 (60%)

15. A fully responsive website

16. Design choices? Very limited … Corporate Design defines … Header
Font / font size & colour
Distances, empty spaces
Hierarchy of some elements
Length of pages
Number of elements on pages
Top Level Navigation
Fly-Out Navigation
Rich Footer
Etc.

17. Homepage (1): Top Level & Carousel

18. Homepage (2): Publications, DG

19. Homepage (3): In focus, Surveys

20. Homepage (4): Rich Footer

21. Look for statistics: an example page

22. Look for statistics: an example page

23. Look for statistics: an example page

24. Text on pages: reduced by accordions

25. Catalogues: an example (query)

26. Catalogues: an example (results)

27. A detailed page for every asset

28. Catalogues / asset types

29. Conclusions / feedback
The system works  .
Not a single incident since start.
Increased number of pageviews, esp. from mobile devices.
Increased number of downloads.
Positive feedback from partners, stakeholders and management.
Almost no user feedback. No news is good news? 

30. MERCI! DANKE! GRAZIE! GRAZIA! THANK YOU!