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Presentation on theme: "Http://www.youtube.com/watch?v=oKtQEnERhSY."— Presentation transcript:

1

2 Rhetorical Appeals Rhetoric – The art of writing and speaking effectively Rhetorical appeals are used to persuade the audience They appeal to the audience

3 LOGOS - Logical Appeal Constructs a message of a well-reasoned argument an appeal to the reader’s mind and sense of reason.

4 ETHOS – Ethical Appeal Establishes credibility and authority of speaker an appeal to the reader’s sense of right and wrong.

5 PATHOS – Emotional Appeal
an appeal to the reader’s emotions Stirs strong feelings within the audience

6 Ethos, Pathos, or Logos? CAN BE MORE THAN ONE!

7 Ethos, Pathos, or Logos? CAN BE MORE THAN ONE!

8 Ethos, Pathos, or Logos?

9 Ethos, Pathos, or Logos?

10 Ethos, Pathos, or Logos?

11 Ethos, Pathos, or Logos?

12 Ethos, Pathos, or Logos?

13 Ethos, Pathos, or Logos?

14 Ethos, Pathos, or Logos?

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