1. Pricing Policies
BMI3C

2. Pricing Policies
Ways of setting the price of products (or services) in order to maximize revenues
Obviously you want to set a price that is high enough that you earn an acceptable profit, while also being low enough to appeal to customers
However, these pricing policies are not quite as simple as finding the “middle ground”

3. Pricing Policies
With a partner you will research the type of pricing you have been given
Create 2 – 3 slides on PowerPoint
Point form
What is it?
Why is it used?
Examples
Explain to the class (presentation – quick)

4. Choices Psychological Pricing Loss Leader Pricing Price Lining
Combo Pricing
Everyday Low Prices
Interest-free pricing
Super Sizing
Negotiated Pricing
Volume Discount Pricing
Price Fixing