1. Step 3 of Selling Process
Product Presentation
Step 3 of Selling Process

2. Product Presentation
Match your customers needs with an appropriate product feature or benefit.

3. What To Do Communicate Features and Benefits Demonstrate
Involve Customer

4. Communicate Repeat Customer Needs Identify Each Feature that Provides
a Benefit to Meet those Needs
Use Language the Customer
Understands (explain technical terms)

5. Demonstrate Show the customer how to use the features
Check for Understanding

6. Involve the Customer Get them Physically Involved
Let them Handle Product (Ownership)
Train them on Features