1. Developing and Introduction
Chapter 12
Developing and Introduction

2. Introductions Earlier we talked about Introductions
starting _____ & ending ______
This is where your intro & conclusion are important
Introductions
Not a lot of info about topic
Motivates & prepares audience to listen
Intro makes up about % of speech time
There are 5 important functions of introductions

3. Introductions 5 functions of introductions.
1. Gain the attention of the audience
Attention getter that will get them listening to you
Video Clip
2. Clearly reveal your speech subject
Make sure audience knows what the topic is
3. Inspire audience interest in your topic
Get them motivated to listen

4. Introductions 4. Establish your personal credibility
Prove that you knowledge of your topic
5. Give audience a road map
Let the audience know what’s coming
Redundancy
Don’t let them wonder where your going with the speech

5. Introductions Six content areas of an introduction 1. The greeting
Hello, good morning, good evening, etc.
Helps build rapport

6. Introductions 2. The attention device Ask question
Real/hypothetical
Give direction when asking real question
Don’t pause too long after rhetorical question
Startling stats/statement
Shocking or unexpected openings can arouse interest
Reference a recent event
Connect by talking about something everyone is aware of
Any examples of recent events that were widely discussed

7. Introductions Use humor Reference to the occasion
Tell a joke, humor is a good way to begin
Be careful not to use jokes that could be offensive
Reference to the occasion
Mention the occasion in your opening line
Grand opening, banquet, celebration etc.
Begin with a quotation
Use a powerful quotation
Historical or literary

8. Introductions Hypothetical situation Begin with a story Use “Imagine”
Helps audience visualize
This puts your audience mentally where you want them to be
Begin with a story
A good storyteller can open with a brief but powerful story

9. Introductions Topic revelation statement Significance statement
What are the parts of a topic revelation statement?
Significance statement
Identifies the importance of a topic to the audience
Credibility
Credibility statement
Can be a reference from your research
Showing knowledge/experience with topic

10. Introductions Preview of main points
Brief & clear list of main points in the same order hey will occur
Remember to avoid the word “and” when labeling your main points
Why is this important?