1. Destination: Florida

2. Objective:
To attract more young people to the Sunshine State.

3. Target Market: Young Americans Age: 18-27
College Student/Just Graduated
From all around America
Haven’t visited Florida

4. Approach:
Using Instagram, people will be able to take photos of Florida’s colleges, beaches and houses and let others vote to choose the best one of each!

5. Advantage:
This approach is better than the previous one because Instagram has become arguably more popular than Facebook and Instagram is centered around pictures. Also, this approach has a more focused target audience.