1. VOLUNTARY BLOOD DONATION TERUMO PENPOL Limited
BABY P.S
PUBLIC RELATIONS OFFICER

2. VISION
“No one Shall Die in Trivandrum for want of Blood”

3. OBJECTIVE
To register 10,000 New Donors in an year by means of donor motivation, promotion of the concept of Voluntary Blood Donation and Repeat Regular Voluntary Blood Donation campaigns.

4. STRATEGY & ACTION PLAN –FY 11
Building General Awareness of VBD
60 Blood Donation Camps by 31 March 2012
12 VBD Competition by 31 March 2012
40 Educational sessions at School and College level by 31 March 2012
125 Press Releases on Voluntary Blood Donation by 31 March 2012

5. STRATEGY & ACTION PLAN –FY 11
Building a reliable donor base
60 Group Identification Camps by 31 March 2012
Complete registry of voluntary donors,1800 repeat regular donors and 350 Women Donors by 31 March 2012
Registration of Club 25 members

6. STRATEGY & ACTION PLAN –FY 11
Recognizing & encouraging participation from Public
3 Award functions by 31 December 11
Thank you letter after each Blood Donation Camp
5 Interviews with awardees on TV/Newspaper by 31st December 11
4 Repeat Regular Donors Meeting

7. STRATEGY & ACTION PLAN –FY 11
Intensive Promotional Campaign
Banners & Arches Display
Distribution of IEC Materials
Use of mass media like Newspapers, Periodicals, Radio and Television
Printing and publishing of Blood Line Journal-A Journal for the promotion of Voluntary Blood Donation

8. VBD ACTIVITIES DONE FROM JAN 2000 TO MARCH 2011
New Registered Donors
Voluntary Blood Donation Competitions for Students-112
Blood Donation Camps - 363
Group Identification Camps - 336
Sessions on VBD - 243
Press releases about various competitions –512
VBD press release - 195
Promotion through All India Radio & FM - 14
Talk shows on VBD arranged through visual media for blood bank officers & motivators - 146

9. VBD ACTIVITIES DONE FROM JAN 00 TO MARCH 11
No: of Donors registered as voluntary donors during
Blood donation camps
Recognition for good Voluntary Blood Donation work from Indian Society for Blood Transfusion and Immunohaematology-2
Recognition for good VBD work from Indian Red Cross Society – 2
Recognition for good VBD work from Public Relations Society of India – 1
Arrangement of blood for the needy in FY
Survey on reluctance of people to donate blood-6

10. VBD ACTIVITIES DONE FROM JAN 00 TO MARCH 2011
VBD Poster and `Thank you blood donor’ greeting card Competition were organized and VBD posters were exhibited
Approached IT Companies and motivated the executives there to donate blood & promote concept of Voluntary Blood Donation
Seminar arranged for Doctors to promote VBD
Repeat regular Donors were rewarded (7 Times)
Supported the CLUB 25 units in 14 institutions

11. EVENTS ORGANIZED FOR THE PROMOTION OF VBD EVERY YEAR
National Blood Donation Day – 1st October
World Blood Donors Day – 14th June
World Health Day - 7th April
World AIDS Day - 1st December

12. ACTIVITIES ORGANIZED ON NATIONAL BLOOD DONATION DAYS
Talk Shows on VBD in TV Channels
Panel Discussion on VBD
Installation of Arches
Display of 100 VBD banners
Awareness Sessions at Schools
Candle light Rally
VBD Competitions
Distribution of IEC Materials

13. ACTIVITIES ORGANIZED ON NATIONAL BLOOD DONATION DAY-01 OCTOBER 08
Awarded the Best Donor Organization/Best College and Best Industry promoting voluntary blood donation
VBD message through mobile phones and landlines
Promotion through FM Radio and local Channels
Distribution of IEC Materials
Kiosks with promotional messages were kept at prominent locations
Distribution of VBD leaflets

14. ACTIVITIES ORGANIZED ON WORLD BLOOD DONORS DAY- 14 JUNE 2010
250 Regular Donors were rewarded
15 Organizations were rewarded
3 Motivators were rewarded
Experience Sharing by Donors
Paper Presentation on VBD
Talk Shows on VBD
Broadcasting through the Media
Youth Blood Donation Camp
Display of Banners

15. WORLD HEALTH DAY- 7 April 2011
Mega Blood Donation Camp
Blood Donation by Club 25 Members
Special VBD Contest
Distribution of IEC Materials
Display of Banners
Talk Show in TV Channels

16. WORLD AIDS DAY - 01 December ,2011
Skit on promoting Voluntary Blood Donation and preventing AIDS
Seminar on prevention care and counseling of AIDS
Talk Shows on TV Channels on the importance of repeat regular voluntary blood donation
Quiz Competition on Blood Donation
FAQ on AIDS through Newspapers
Aids Awareness through Mobile Phone
Awareness Session on promotion of VBD by Club 25 Members

17. RESULTS ACHIEVED Results FY ‘04 FY ‘05 FY ‘06 FY ‘07 FY ‘08 FY ‘09
Units of blood collected from Voluntary Donors
573
1024
1477
2199
3199
4410
6510
Repeat Regular Donors 38
299
1776
2006
2121
2328
4128
No. of Blood Donation Camps 15 16 40 53 68 98
158
No. of Organizations accepting blood donation 9 17 39 47 59 63 78
No of women donors 72
177
364
616
788
713
897
Average No. of units of blood collected per camp 29 35 50

18. BLOOD LINE AND CLUB 25 HANDBOOK
Published and distributed 18 issues of Blood Line Journal-A Journal meant for promoting voluntary blood donation
A Hand Book on Club 25 was published and distributed to all colleges in Kerala

19. OTHER RESULTS ACHIEVED
The Govt. and State Aids Cell had taken initiative to promote VBD
Created an awareness on VBD among Colleges and School Students by arranging seminars at Schools and by conducting various competitions
Units of Club 25 were formed in 14 Educational Institutions with our Support
A Survey on voluntary Blood Donation was carried out covering all Private and Govt. Blood Banks in Trivandrum

20. OTHER RESULTS ACHIEVED
Through the number of articles which came in print media and through the talk shows in TV Channels an awareness was created among the general public
The candle light rally, the banners and arches also created an impact
We could help patients by identifying donors
Due to promotional work we could maintain a liaison with donors, donor organizations and blood banks.

21. Thank you