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Tres Agaves Organic Blanco 750ml
92pt OPPORTUNITY The Tequila category is growing +9% and super-premium Tequila +10% vs YA Tres Agaves Tequila depletions grew +22% this past fiscal year Craft Tequilas with a unique sense of place are compelling to the consumer FEATURES & BENEFITS Single Source Agaves, 100% de Agave Tequila, USDA Certified Organic Blue Weber Agave matured for approximately 7 years Slow cooked in an autoclave Fermented in small fermentation tanks for more robust yeast activity 4th generation master distiller, Iliana Partida 80 proof (40% alcohol by volume) Custom bottle specifically designed for bartender functionality APPELLATION: Distilled in the Tequila Valley in Amatitán, Jalisco, Mexico TYPE: Organic Blanco Tequila (unaged) COMPETITIVE SET: Casa Noble, Dulce Vida, Tres Generaciones DISTRIBUTION STRATEGY: All channels SIGNATURE COCKTAIL: Margarita, $10 to $12 SRP/PROMO PRICE: $29.99 / $24.99 UPC: SCC: Source: SOURCE: Nielsen Total xAOC 26 Weeks Ending
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Tres Agaves Reposado 750ml
OPPORTUNITY The Tequila category is growing +9% and super-premium Tequila +10% vs YA Tres Agaves Tequila depletions grew +24% last year Craft Tequilas with a unique sense of place are compelling to the consumer FEATURES & BENEFITS Single Source Agaves, 100% de Agave Tequila Blue Weber Agave matured for approximately 7 years Slow cooked in an autoclave Fermented in small fermentation tanks for more robust yeast activity Aged in ex-Jack Daniels and Four Roses bourbon barrels for approx 9 months 4th generation master distiller 80 proof (40% alcohol by volume) Custom bottle specifically designed for bartender functionality One of the most awarded super-premium Tequilas on the market APPELLATION: Distilled in the Tequila Valley, Jalisco, Mexico TYPE: Reposado aged in ex-Jack Daniels and Four Roses Bourbon barrels for approximately 9 months COMPETITIVE SET: Milagro, Espolon, 1800, Dulce Vida DISTRIBUTION STRATEGY: All channels SIGNATURE COCKTAIL: Paloma, $10 to $12 SRP/PROMO PRICE: $29.99 / $24.99 UPC: SCC: Source: SOURCE: Nielsen Total xAOC 26 Weeks Ending
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Tres Agaves Añejo 750ml OPPORTUNITY FEATURES & BENEFITS
The Tequila category is growing +9% and super-premium Tequila +10% vs YA Tres Agaves Tequila depletions grew +24% last year Craft Tequilas with a unique sense of place are compelling to the consumer FEATURES & BENEFITS Single Source Agaves, 100% de Agave Tequila Blue Weber Agave matured for approximately 7 years Slow cooked in an autoclave Fermented in small fermentation tanks for more robust yeast activity Aged exclusively in ex-Four Roses bourbon barrels for approx 18 months 4th generation master distiller 80 proof (40% alcohol by volume) Custom bottle specifically designed for bartender functionality One of the most awarded super-premium Tequilas on the market APPELLATION: Distilled in the Tequila Valley, Jalisco, Mexico TYPE: Añejo aged exclusively in ex-Four Roses Bourbon barrels for approximately 18 months COMPETITIVE SET: Milagro, Espolon, 1800, Dulce Vida DISTRIBUTION STRATEGY: All channels SIGNATURE COCKTAIL: Neat or Ménage a Tres (with Ménage Pinot Noir floater), $12 to $14 SRP/PROMO PRICE: $34.99 / $29.99 UPC: SCC: Source: SOURCE: Nielsen Total xAOC 26 Weeks Ending
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Tres Agaves Lime Margarita Mix 1L
OPPORTUNITY Mixer category growing +4% and margarita mixers +5% vs YA Tres Agaves is +23% and highest dollar growth retail brand in the Mixer category Tres Agaves Mixers depletions grew +29% last fiscal year FEATURES & BENEFITS USDA Certified Organic Only 4 ingredients: Agave nectar, lime juice, filtered water, Vitamin C (natural preservative) No high-fructose corn syrup (HFCS) Low Glycemic Index Only 68 calories per serving Perfect complement to Tres Agaves Blanco and Reposado Tequilas Also great as a day-to-day Sweet & Sour APPELLATION: California TYPE: Organic Lime Margarita Mix 1L COMPETITIVE SET: Jose Cuervo, Stirrings, Powell & Mahoney DISTRIBUTION STRATEGY: All Channels SRP/PROMO PRICE: $9.99 / $7.99 UPC: SCC: Source: SOURCE: Nielsen Total Food 26 Weeks Ending
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Tres Agaves Strawberry / Daiquiri Mix 1L
OPPORTUNITY Mixer category growing +4% and margarita mixers +5% vs YA Tres Agaves is +23% and highest dollar growth retail brand in the Mixer category Tres Agaves Mixers depletions grew +29% last fiscal year FEATURES & BENEFITS USDA Certified Organic Only 5 ingredients: Straw puree, Agave nectar, lime juice, filtered water, Vitamin C (natural preservative) No high-fructose corn syrup (HFCS) Low Glycemic Index Only 68 calories per serving Perfect complement to Tres Agaves Blanco and Sugar Island Coconut Rum APPELLATION: California TYPE: Organic Strawberry Margarita / Daiquiri Mix, 1L COMPETITIVE SET: Jose Cuervo, Stirrings, Powell & Mahoney DISTRIBUTION STRATEGY: All Channels SRP/PROMO PRICE: $9.99 / $7.99 UPC: SCC: Source: SOURCE: Nielsen Total Food 26 Weeks Ending
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Tres Agaves Bloody Mary Mix 1L
OPPORTUNITY Mixer category growing +4% and bloody mary mixers +4% vs YA Tres Agaves is +23% and highest dollar growth retail brand in the Mixer category Tres Agaves Mixers depletions grew +29% last fiscal year FEATURES & BENEFITS USDA Certified Organic New blend of tomato, agave, black pepper, cayenne pepper, celery seed, and mustard seed Same premium thickness No high-fructose corn syrup (HFCS) Low Glycemic Index Only 30 calories per serving Perfect complement to Tres Agaves Blanco and Premium Vodka APPELLATION: California TYPE: Organic Bloody Mary Mix 1L COMPETITIVE SET: Zing Zang, Lefty O'Doul's, Mr. & Mrs. T DISTRIBUTION STRATEGY: All Channels SRP/PROMO PRICE: $9.99 / $7.99 UPC: SCC: Source: SOURCE: Nielsen Total Food 26 Weeks Ending
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Tres Agaves Agave Nectar 750ml
OPPORTUNITY Mixer category growing +4% and margarita mixers +5% vs YA Tres Agaves is +23% and highest dollar growth retail brand in the Mixer category Tres Agaves Mixers depletions grew +29% last fiscal year FEATURES & BENEFITS USDA Certified Organic Only 4 ingredients: Agave nectar, lime juice, filtered water, Vitamin C (natural preservative) No high-fructose corn syrup (HFCS) Low Glycemic Index Only 60 calories per serving Perfect complement to Tres Agaves Blanco and Reposado Tequilas Try it as a natural sweetener in coffee, tea (especially iced), or oatmeal APPELLATION: California TYPE: Organic Agave Nectar, 750ml COMPETITIVE SET: Herradura, Dulce Vida DISTRIBUTION STRATEGY: All Channels SRP/PROMO PRICE: $9.99 / $7.99 UPC: SCC: Source: SOURCE: Nielsen Total Food 26 Weeks Ending
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Tres Agaves Agave Nectar 375ml
OPPORTUNITY Mixer category growing +4% and margarita mixers +5% vs YA Tres Agaves is +23% and highest dollar growth retail brand in the Mixer category Tres Agaves Mixers depletions grew +29% last fiscal year FEATURES & BENEFITS USDA Certified Organic Only 4 ingredients: Agave nectar, lime juice, filtered water, Vitamin C (natural preservative) No high-fructose corn syrup (HFCS) Low Glycemic Index Only 60 calories per serving Perfect complement to Tres Agaves Blanco and Reposado Tequilas Try it as a natural sweetener in coffee, tea (especially iced), or oatmeal APPELLATION: California TYPE: Organic Agave Nectar 375ml COMPETITIVE SET: Herradura, Dulce Vida DISTRIBUTION STRATEGY: All Channels SRP/PROMO PRICE: $9.99 / $7.99 UPC: SCC: Source: SOURCE: Nielsen Total Food 26 Weeks Ending
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Tres Agaves Ready to Drink Margarita 1.75L
OPPORTUNITY Large RTD category ~$160M retail business, 2.0M cases, +8% vs YA 1.75L Size (party consumption) = 73% share of RTD Cocktails Category, +7% vs YA Margarita RTD category has 68% share, +5% vs YA Only 2 main players: Jose Cuervo & 1800 RTDs; Consumers trading up to higher quality products 1800 RTD 1.75L Lime +10%, 45% of 1800 RTD sales, #1 sku FEATURES & BENEFITS 100% de Agave, Organic Blanco Tequila 100% Organic Lime Juice 100% Organic Agave Nectar 100% Organic Orange Liqueur Custom Glass Bottle + Premium Grip + Eye Catching Design 33 Proof (versus 20 and 25 proof competitors) APPELLATION: Distilled and blended in the Tequila Valley in Amatitán, Jalisco, Mexico TYPE: Organic, Full Strength, Lime Margarita 1.75L COMPETITIVE SET: 1800 RTD, Jose Cuervo RTD, Dulce Vida RTD DISTRIBUTION STRATEGY: Off-Premise Independents + Regional Chains SHIP DATE: March 2019 to 6 initial markets: CA, NJ, LA, NY, MA, VA SRP: $34.99 to $29.99 UPC: SCC: Source: SOURCE: Nielsen Total xAOC 52 Weeks Ending
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Sugar Island Coconut Rum 750ml
OPPORTUNITY White Rum is down -1% but Flavored Rum is +3% with Malibu +3% vs YA Malibu depletes approximately 2MM cases annually in the US “Fun & Flirty” brands resonate with 21 to 28 year olds and casual on-prem accounts FEATURES & BENEFITS Crafted in the Virgin Islands All-natural coconut flavors Bottled at 42 Proof Superior taste profile compared to the competitive set APPELLATION: Distilled in the Virgin Islands, Flavored/Bottled in California TYPE: Coconut Rum, 750ml COMPETITIVE SET: Malibu, Blue Chair Bay DISTRIBUTION STRATEGY: On-Premise focus SIGNATURE COCKTAIL: Island Time (with Tres Agaves Straw Mixer), $7 to $9 SRP/PROMO PRICE: $18.99 / $16.99 UPC: SCC: Source: SOURCE: Nielsen Total xAOC 26 Weeks Ending
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Sugar Island Spiced Rum 750ml
OPPORTUNITY White Rum is down -1% but Flavored rum is +3% with Captain Morgan +14% vs YA Captain Morgan depletes approximately 6MM cases annually in the US “Fun & Flirty” brands resonate with 21 to 28 year olds and casual on-prem accounts FEATURES & BENEFITS Crafted in the Virgin Islands All-natural vanilla, cinnamon, nutmeg, clove flavors Bottled at 92 Proof Superior taste profile compared to the competitive set APPELLATION: Distilled in the Virgin Islands, Flavored/Bottled in California TYPE: Coconut Rum, 750ml COMPETITIVE SET: Captain Morgan, Kraken, Sailor Jerry, Blue Chair Bay DISTRIBUTION STRATEGY: On-Premise focus SIGNATURE COCKTAIL: Shipwrecked (with ginger beer or cola), $7 to $9 SRP/PROMO PRICE: $18.99 / $16.99 UPC: SCC: Source: SOURCE: Nielsen Total xAOC 26 Weeks Ending
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Amador Double Barrel Bourbon 750ml
OPPORTUNITY Brown spirits continue strong growth with straight bourbon whiskey category +7% vs YA Small-batch, hand-crafted brands are on-trend in the spirits category Unique blends, aging processes, limited releases are appealing to high-involved bourbon drinkers FEATURES & BENEFITS Amador Double Barrels is small-batch production with 2 barrel aging techniques in KY and CA The 38th parallel is home to exceptional Kentucky Bourbon and fine Napa Wine We acquired ~300 barrels of exceptional KY bourbon, aged from 3 to 10 years in New American Oak Transported the bourbon along the 38th parallel to our facility in St Helena, California Finished in Napa Cellars Chardonnay French oak barrels for 6 months and then bottled at 86.8 proof Offers a well balanced Bourbon with complex flavors of vanilla, oak, brown sugar, and spice Enjoy the exceptional Bourbon with Kentucky pedigree and California flair TYPE: 3 to 10 Year Old Straight Bourbon Whiskey + Chardonnay Barrel Finishing COMPETITIVE SET: Woodford Reserve, Angel’s Envy, High West DISTRIBUTION STRATEGY: On-Premise focus SIGNATURE COCKTAIL: Perfect Manhattan (with Trincheri Vermouth), $13 to $15 SUGGESTED RETAIL PRICE: $39.99 UPC: SCC: Source: SOURCE: Nielsen Total xAOC 26 Weeks Ending
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Amador 10 Barrel 10 Year Bourbon 750ml
OPPORTUNITY Brown spirits continue strong growth with straight bourbon whiskey category +7% vs YA Small-batch, hand-crafted brands are on-trend in the spirits category Unique blends, aging processes, limited releases are appealing to high-involved bourbon drinkers FEATURES & BENEFITS Amador Double Barrels is small-batch production with 2 barrel aging techniques in KY and CA The 38th parallel is home to exceptional Kentucky Bourbon and fine Napa Wine We acquired 10 barrels of exceptional KY bourbon, aged 10 years in New American Oak Transported the bourbon along the 38th parallel to our facility in St Helena, California Finished in our family Napa Cellars French Chardonnay barrels for 6 months and then bottled at 100 proof Offers a well balanced Bourbon with complex flavors of vanilla, oak, brown sugar, and spice TYPE: 10 Year Old Straight Bourbon Whiskey + Chard barrel Finishing, 4th Amador Limited Annual Release COMPETITIVE SET: Woodford Reserve, Angel’s Envy, High West DISTRIBUTION STRATEGY: On-Premise focus SIGNATURE COCKTAIL: Neat, $35 SUGGESTED RETAIL PRICE: $124.99 UPC: SCC: Source: SOURCE: Nielsen Total xAOC 26 Weeks Ending
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Amador 10 Barrel Hop Whiskey 750ml
OPPORTUNITY Brown spirits continue strong growth with straight bourbon whiskey category +7% vs YA Small-batch, hand-crafted brands are on-trend in the spirits category Unique blends, aging processes, limited releases are appealing to high-involved bourbon drinkers FEATURES & BENEFITS Crafted by Charbay® Distillery Master Distillers Marko Karakasevic Blend of 90% straight malt whiskey and 10% hop-flavored whiskey distilled from Bear Republic Racer 5 IPA beer Aged in Napa Cellars Chardonnay French barrels for 3 years Bottled at 96 proof Complex flavors of caramel, cloves, vanilla Rich palate and finish that lasts 10 minutes Beer flavors enhanced with a cube of ice Enjoy now or special occasions years from now TYPE: 3 Year Old Straight Malt Whiskey + Hop Based Whiskey, 5th Amador Limited Annual Release COMPETITIVE SET: Woodford Reserve, Angel’s Envy, High West DISTRIBUTION STRATEGY: On-Premise focus SIGNATURE COCKTAIL: Neat, $35 SUGGESTED RETAIL PRICE: $124.99 UPC: SCC: SHIP DATE: April 2019 Source: SOURCE: Nielsen Total xAOC 26 Weeks Ending
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Trincheri Rosso Vermouth 750ml
OPPORTUNITY Super / Ultra-Premium Vermouth experiencing >20% growth on- and off-premise Vermouth used in popular cocktails such as Manhattans, Martinis, Negronis, Rob Roys and more Vermouth enjoyed as aperitif / neat and many vermouth-only bars opening in top cocktail cities The Trinchero Family has rich history and experience with premium Vermouth FEATURES & BENEFITS Blends based on original vermouth recipes created by Mario Trinchero in the 1950’s Barbera/Chardonnay and French Colombard grapes from Trinchero owned vineyards Sweet: Blend of Chardonnay, Barbera, 19 herbs/spices/fruits/botanicals, 17.5% Alcohol Winemaker Bob Trinchero, Wine Spectator Distinguished Service, Vintners Hall of Fame Available in authentic, old world, elegant 750ml packaging COMPETITIVE SET: Carpano (Italy), Dolin (France), Lo-Fi (California), Vya (California) DISTRIBUTION STRATEGY: Limited distribution with on-prem focus in 17 key markets SIGNATURE COCKTAIL: Perfect Manhattan, $13 to $15 SUGGESTED RETAIL PRICE: $24.99 frontline / $19.99 promo UPC: SCC: Source: Nielsen Total US XAOC + Liquor Plus + Convenience Latest 52 Weeks Ending 5/19/18 Source:
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Trincheri Dry Vermouth 750ml
OPPORTUNITY Super / Ultra-Premium Vermouth experiencing >20% growth on- and off-premise Vermouth used in popular cocktails such as Manhattans, Martinis, Negronis, Rob Roys and more Vermouth enjoyed as aperitif / neat and many vermouth-only bars opening in top cocktail cities The Trinchero Family has rich history and experience with premium Vermouth FEATURES & BENEFITS Blends based on original vermouth recipes created by Mario Trinchero in the 1950’s Barbera/Chardonnay and French Colombard grapes from Trinchero owned vineyards Dry: Blend of French Colombard, 13 herbs/spices/fruits/botanicals, 17.5% Alcohol Winemaker Bob Trinchero, Wine Spectator Distinguished Service, Vintners Hall of Fame Available in authentic, old world, elegant 750ml packaging COMPETITIVE SET: Carpano (Italy), Dolin (France), Lo-Fi (California), Vya (California) DISTRIBUTION STRATEGY: Limited distribution with on-prem focus in 17 key markets SIGNATURE COCKTAIL: Martini, $13 to $15 SUGGESTED RETAIL PRICE: $24.99 frontline / $19.99 promo UPC: SCC: Source: Nielsen Total US XAOC + Liquor Plus + Convenience Latest 52 Weeks Ending 5/19/18 Source:
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