1. Funding provided by USDA’s Office of Partnerships and Public Engagement
Outreach Education and Technical Assistance for Beginning, Small, Socially Disadvantaged, and Veteran Farmers
Dr. Saima Bashir, Project Director
Dr. Erick Kitenge, Co-Project Director
Dr. Fidelis Ikem, Co-Project Director
Mrs. JoAnn Danik, Project Administrator
College of Business
Mr. Paul Salchak
Veteran Owned Business (VOB), Ohio

2. Product Marketing
Product Marketing is the process of bringing a product to market.
Product Marketing Responsibilities:
Market Success
Customer and Market Knowledge (Understand the customer)
Product Marketing Skills:
Creative and Analytical

3. Product Marketing

4. Steps to Successful Farm Marketing
Identity your farm’s market
Set your farm apart
Create a farm logo
Write a tagline
Launch a website
Join farm associations
Attend farm related events
Begin advertising
Provide good customer service
Establish a marketing budget and colander
Evaluate your success

5. How to market your product
Direct Farm Sales
Farmers Markets
Community Supported Agriculture (CSA)
Restaurants
The Internet

6. Potential Outlets
Second Street Market go/2nd-street-market/
Shiloh Farmers’ Market
OHIO PROUD
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7. Thank You Questions/Comments