1. By: Olivia Murphy and Ali Morrissey
Drop Stop
By: Olivia Murphy and Ali Morrissey

2. International Market
Expanding to Canada due to their known notorious awful driving
Hopefully accidents will be prevented will DropStop

3. Factors Tangible Intangible The “DropStop brand name
The packaging: Rectangular box in order to fulfill the space requirement to fit the product in most efficiently
The quality of DropStop: works the same in all countries
Warranties
Credits

4. Expanding Globally
I am keeping DropStop the same when I move to Canada
Standardizing it will allow the purpose to be achieved in Canada

5. Product Positioning
Positioning the product as a way to contain all loose items floating around in the car.
I wouldn’t say that Canada has bad drivers because this would insult them and probably prevent them from buying my product.

6. GET YOUR DROPSTOP TODAY
SOLD FOR $20.99
No More digging for missing objects
DESIGNED FOR ANY VEHICLE
FITS RIGHT INTO YOUR CAR AND LOOKS STYLISH WHILE AT IT!

7. Grey Market DropStop is being sold online on an illegal website
They call it DropStop-Lite
Sells for $40 but the product is light grey instead of black

8. Product Packaging
Comes in one rectangular box

9. Brand Name
Family Brand: Doesn’t have one, but would fall under car appliances
Product Brand: DropStop