1. Typography lesson closure
Graphic Design I

2. Objective
Identify the differences between header/headline, caption and body copy. Also, identify the face category of different fonts (serif, sans serif, display, script)

3. Heading Heading /Header
Definition: a title at the head of a page or section of a book.
Heading

4. Caption/Title
Definition: a title or brief explanation appended to an article, illustration, cartoon, or poster.
Caption
Caption

5. Body copy
Main text part of an advertisement or any printed matter (as distinct from the logo, headline, subheadings, and graphics) that provides the 'meat' of the communication. Usually a professional copywriter writes the body copy.
Body Copy
Body Copy

6. footnote
Definition: an ancillary piece of information printed at the bottom of a page.
Footnotes

7. Typography identification
What style of text is this? (Serif, Sans Serif, Display, Script)
What would be a good use for this style of font?

8. Typography Identification
What style of text is this? (Serif, Sans Serif, Display, Script)
What would be a good use for this style of font?
What would be a good target demographic?

9. Typography Identification
Who would be the target demographic for a font like this?
What types of documents would this be used for?

10. Typography identification
What style of text is this? (Serif, Sans Serif, Display, Script)
What would be a good use for this style of font?
What would be a good target demographic?