1. Important Persuasion/ Argument Vocabulary

2. Vocabulary
Claim—writer’s position on an issue or problem; usually the last sentence in intro paragraph
Support—material that proves a claim; includes reasons and evidence
Assumptions—opinions or beliefs that are taken for granted
Opposing Viewpoints—objections to the writer’s claims; what the other side is going to claim

3. More Vocabulary
Counterargument/Rebuttal—arguments made to oppose (counter) opposing views
Call to Action/Call for Agreement—statement telling reader what you want him/her to do or to believe

4. Still More Vocabulary
Emotional Appeal—Uses strong feelings, rather than facts and evidence to persuade
Loaded Language—Relies on words with strongly positive or negative associations.
Appeals by Association—“Sell” a product or idea by linking it with something or someone positive or influential

5. Hooks for Non-Fiction Shocking Statistics/Facts
Anecdotes (short stories)
Rhetorical Question
Quotation

6. Types of Support
Statistics—data, percentages, and averages drawn from RELIABLE sources
Examples—specific details that illustrate the claim
Facts—statements that can be verified in a reference source or by observation
Narratives or Anecdotes—brief stories that illustrate the point

7. More Types of Support
Expert Opinions—quotations from reliable sources—scholars, researchers, people with a great deal of experience in a field
For example, a professor at Harvard will be a better expert on the impact of global warming than Tony Hawk.
Observations or Personal Experiences—first-hand accounts of an event