1. 660k Annual patient visits
Case study: Physician-approved transparency
OU Physicians is a group practice within the OU Medicine enterprise with:
76 Clinic locations
1,400 Employees
1,000+ Providers
660k Annual patient visits
The goal at OU Physicians:
Manage brand reputation within their market and drive more traffic to their website
Realize greater use of patient data by leveraging collected surveys to drive marketing initiatives
Foster a culture of accountability within their organization and community
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2. 132 80% OU Physicians results Ratings by the numbers…
132 VERIFIED RATINGS published by NRC Health
7.5 non-verified ratings on Facebook
1.7 non-verified ratings on Vitals
1.5 non-verified ratings on Yelp
1.4 non-verified ratings on Google+
0.9 non-verified ratings on RateMDs
ratings published on average per physician
of physicians hold the #1 spot on Google search
Improved their percentile ranking by more than 15 points nationally
SEO and website traffic increased
51 physicians now rank in the 90th percentile nationally
Interest in physician coaching program increased drastically
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3. 2,071 verified patient ratings
OU Physicians results: provider sample
2,071 verified patient ratings
5.0/5 average star rating
98th percentile nationally
“The value isn’t entirely in the positive reviews, it’s also in the comments that inform me where I could be doing a bit better.” – RYAN BIGGERS, M.D.
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4. 132 80% 51 OU Physicians ratings published on average per physician
CASE STUDY
OU Physicians
GOALS
Manage brand reputation within their market to drive more traffic to their website
Foster a culture of accountability within their organization and community
Realize greater use of patient data by leveraging collected surveys to drive marketing initiatives
OUTCOMES
132
80% 51
ratings published on average per physician
Physicians now rank in the 90th percentile nationally
of physicians hold the #1 spot on Google search
OU Physicians is a group practice within the OU Medicine enterprise with:
76 Clinic locations
1,400 Employees
1,000+ Providers
660k Annual patient visits
NRC Health - Real-time Solution Webinar