1. Roland rust university of maryland

2. “Better Marketing for a Better World”
Roland Rust

3. Consumer advocacy is important
Idea 1: Consumer research should not just be about understanding consumers.
Consumer advocacy is important
Consumers Union
PIRGs
PACT
Let’s also understand how organizational behavior affects consumers

4. “Discrimination in Service” Privacy violations
Idea 2: Sometimes marketing for a better world means stopping bad things from happening.
“Discrimination in Service”
Discrimination without bigotry
Privacy violations
Facebook data abuses
Unethical business practices
Automatic magazine renewals (in fine print)

5. Idea 3: Marketing for a better world is not always about altruism.
The case of customer satisfaction
Discrimination in service
Nothing motivates CEOs like a win-win!