1. Media Strategies
English 3201

2. Bandwagon
Appeals to desire for conformity. Get with the times, be part of the crowd!

3. Everyone in the know uses this brand

4. Together – everyone is doing it

5. Everyone knows!

6. Cartoon/Cute Character
Entertainment value or cute character
to sell the product

7. Celebrity Endorsement
Public figure speaking on behalf of a product

8. Celebrity Endorsement

9. Emotional Appeal Oh, look how happy my child will be with Tropicana!
Appeals to one of our
Emotional needs

10. Emotional Appeal
This poor child, what can I do to help?

11. Emotional Appeal
“Smoking isn’t just suicide. It’s murder.”

12. Facts and Figures
Tells the consumer that this has been proven the best or most effective. Often “tests” have been conducted to prove this

13. Gender/Sex Appeal
Uses sex or gender connection to sell a product

14. Name Calling
Uses slander of the opponent to win support

15. Plain Folks
Appeals to people who fell they want products for ordinary folks, feel they are part of average society

16. Plain Folks

17. Shock Appeal
This technique involves shocking you into believing that you should buy or do something

18. Snob Appeal
Associates the product with a luxury or glamorous lifestyle
For people who
“want
only the best”

19. Snob Appeal

20. Testimonial
Based on one individual’s
Story
Often a good luck story

21. Testimonial

22. Facts and Figures

23. Shock Appeal?

25. Women shouldn’t suffer from discrimination anymore
What techniques are used to capture your attention?
What is the message?
What is the subtext?
Who created this message?

26. What technique is used here?