1. Capturing the attention of your audience with flare and creativity
Theme
Capturing the attention of your audience with flare and creativity

2. Look to the professionals
Magazine spreads and advertisements are full of theme ideas

3. Magazines and Advertisements
Look for how they:
Use visual and verbal elements
Provide multiple opportunities for use beyond cover & theme pages
Speak to audience
Indicate uniqueness

4. Themes are recognizable
Popular advertising campaigns stay with us.
A good theme slogan for an ad– and for a yearbook-- is recognizable.
Which company is represented by the ad on the following slides?

5. Which company is represented by these visual ads?
TARGET
is right!
How do you know this is a target ad without seeing the name of the company on the ad?

6. Themes Are Recognizable
Find an idea that speaks to you.
Make sure it is timely and memorable for your readers.
The Apple iPod campaign is easily recognizable and very timely.

7. Themes are consistent
Simple elements of themes can be recognized throughout numerous pages of a yearbook and throughout numerous ads a company distributes.
What is consistent between the two ads on the next slide?

8. What is consistent between these two ads?
Font
Celebrities
Mustache
Mustache
Font
Celebrities
slogan
slogan

9. Themes Have Common Elements
What elements are consistent throughout these slogans?

10. Themes Provide A Unique Look
Notice key phrases, photo treatments, coverage angles of different ads to use as inspiration in your own theme.

11. Themes Identify
What identity does Levi create through these ads?

12. Themes Merge
Themes combine new content with familiar content to create something new, different, and interesting.
How does the ad on the next slide do just that?

13. What is familiar about this ad?
Ipod cords, Beatles Abbey Road reference

14. In these ads, how does Apple use their familiar silhouette ad strategy to carry through to the newer ads?
Before
similar
COLOR!
After

15. Theme… unifies the yearbook shows personality
tells the story of the year
weds verbal & visual elements
speaks to audience
indicates uniqueness of year

16. Showcasing Your Theme
The Cover

17. Showcase Your Theme
The Endsheets

18. Showcase Your Theme
The Division Pages

19. Showcase Your Theme
The Closing Page

20. “Find it, Fix it”
Look through magazines, newspapers, websites, etc. and find a visually appealing ad that speaks to you.
Tweak elements of the ad to fit a theme for your yearbook. These elements could include:
Font
Color
Placement of items
slogans

21. “Find it, fix it” Example
The Cover

22. “Find it, fix it” Example
The Endsheets

23. “Find it, fix it” Example
The Division Pages

24. “Find it, fix it” Example