1. Market Update: More than a Year in Wines and Vines
WG Intro and introduction of WG and AC

2. Who We Are Established in 1973 4 Grape Brokers and 5 Bulk Wine Brokers
Domestic, Import and Export
Publishers of The Turrentine Outlook and The Collateral Value Report
WG start AC finish with the Outlook and CVR services

3. What is the bulk wine market?
AC to start this and have WG finish it

4. Market Factors +$10 per bottle Evolution of Quality Competition
DTC Growth
Labor
Cost of production
Laws and Regulations
WG through Competition
AC DTC through Laws and Regs

5. Wine Sales Trends Volume ~3% Value ~5% 9L Vol $ Sales $/750 ml
Real Price
Under $7
-0.12%
1.21%
1.34%
-0.03%
$7 to $12
9.84%
9.76%
-0.08%
-0.11%
$12 to $20
10.81%
11.95%
1.03%
-0.14%
Over $20
14.02%
15.81%
1.58%
-0.04% WG
Based on the the Nieslen data combined for the years , wine volume grew 3% and value was up 5%. The example below is an extract of the data capturing some these specific price segments during this same period. As stated at the outset of my presentation, the resistance of the wine marketers of favorite brands to raise prices. This is due in part to increased competition and the Millennial consumer who are not brand loyal.
Source: Nielsen, BW166

6. Tons Crushed by Region Tons Crushed 2016 Tons Crushed 2015
Net Gain/Loss
Equivalent Gallons
Percent Change
Percent Change vs. 5-Year Avg.
North Coast
511,970
420,399
91,572
15,109,000
22% 1%
Central Coast
509,728
370,987
138,741
22,892,000
37% 4%
Northern Interior
1,031,577
857,779
173,798
28,677,000
20%
16%
Southern Interior
1,922,764
2,033,858
(111,094)
(18,330,000)
(5%) 0%
WG to build AC into tons crushed

7. Statewide Tons CrushedAC

8. Bulk by Region WG
AC to ask for transition of far right increase in bulk supply, is this mostly 2016 wines coming on the market?

9. Bulk by Vintage

10. Central Coast Tons Crushed 2015 vs. 2016
WG to transition regarding vintage vs varietal breakdown from the last two harvests AC

11. Cabernet Sauvignon Bulk Gallons Actively for Sale

12. District 8 Cabernet Sauvignon Preliminary Tons Crushed

13. Chardonnay Bulk Gallons Actively for Sale

14. Chardonnay 2016 Tons Crushed

15. Pinot Noir Bulk Gallons Actively for Sale

16. Pinot Noir Tons Crushed 2015 v 2016
Make Pie Chart, - Slices split between 7 & 8?
also add bar chart

17. Merlot Bulk Gallons Actively for Sale

18. Central Coast Merlot Preliminary Tons Crushed

19. 2016 Central Coast Red Blenders
PS, PV, MA, SY, CF

20. 2016 Central Coast White Varieties
D 6,7, tons crushed
SB, PG, WR, GZ

21. Central Coast All Varieties Volume vs. Value
AC Wrap up
Vol=tons crushed
Val=weighted district average price between districts 6, 7 and 8

22. Audra Cooper & William Goebel
Thank you!
Audra Cooper & William Goebel
Add business cards here for both and remove “Audra Cooper & William”, keep “Thank You!”