1. Planet Earth Eco-Sales Pilot Program
One Back Yard at a Time
Planet Earth Eco-Sales Pilot Program

2. The Pilot Project
A goal of our organization is grass-roots participation in strategies to save our planet
The Eco-Sales Pilot Project was conceived to help our community put green strategies in place
A survey was conducted to determine which of a number of fairly simple green strategies our neighbors would support

3. Survey Results

4. The Plan
We analyzed the survey results and identified the three strategies respondents were most likely to use
Compost bins
Rain barrels
Solar garden lights
An initial bulk order was placed for two versions of each item
Flyers and other inexpensive means of advertising alerted community neighborhoods to availability of these items at Planet Earth headquarters

5. Initial Expenses

6. Pilot Program Results
Each item was marked up a small amount to cover advertising and sales force costs
As shown on the next slide, the program has been successful!
Planet Earth

7. Eco-Sales Revenues