1. Nadia Johnson, Mason Parrott, Alicia Rosenwald, Jacob Skidmore
Account Under Review
JAMN
Nadia Johnson, Mason Parrott, Alicia Rosenwald, Jacob Skidmore
Account Planning 4317
Texas State University
March 9, 2017

2. Objectives Why: What: Who: How/Where:
To discover the disconnection between Millennials and Orange Juice.
What:
To observe the attitude Millennials hold towards Orange Juice. 
Who:
Our participants are Millennials, people on the go and people with a busy schedule. 
How/Where:
Through open ended questioning and free flowing conversation in a research center.  

3. Recruiting Specifications
Current Users
Age: 40-65
African American
Higher income ($125,000+)
Family Orientated
Non-Users
Age: (Millennials)
On-the-go (Busy lifestyle)

4. Screener Questions General Questions on Topic Demographic Information
What is your favorite kind of fruit juice?
What kind of drinks do you currently have in your fridge?
How important is your health to you? 
How busy is your schedule? 
Demographic Information
Age
Sex
Income

5. Discussion Guide Introduction Deeper Discussion Close
Explain your morning routine.
How important is breakfast to you?
Where do you work?
What is your daily schedule like?
Deeper Discussion
What comes to mind when you think of the word Orange Juice?
How would you rate your health personally?
What are the key elements of healthy diet? 
Give me an example of a healthy breakfast. 
Close
Thank the group for their participation.
Asking for any final opinions or thoughts 
Ask the backroom if there is any other questions they wish to ask before dismissing the group.