1. Customer Decision Making

2. Customer Decision Making
Three Types of Decision Making:
Extensive
Limited
Routine

3. Customer Decision Making
Factors that go into decision making:
Amount of Previous Experience with Product or Company
How Often the Product is Purchased
Amount of Information Necessary to Make a Purchase
Importance of Purchase to Customer
Perceived Risk with Product
Time Available to Make Purchase.

4. Customer Decision Making
Amount of Previous Experience with a Product or Company (or brand loyalty)
Very Little
A Lot
Limited
Extensive
Routine

5. Customer Decision Making
How Often the Product is Purchased
Rarely
Frequently
Limited
Extensive
Routine

6. Customer Decision Making
Amount of Information Necessary to Make Purchase
A Lot
Little
Limited
Extensive
Routine

7. Customer Decision Making
Importance of Purchase to the Customer
Very Important
Not Important
Limited
Extensive
Routine

8. Customer Decision Making
Perceived Risk with Purchase
A Lot
Very Little
Limited
Extensive
Routine

9. Customer Decision Making
Amount of Time to Make Purchase
A Lot
Little
Limited
Extensive
Routine