1. Presence and Telepresnce Scholarship: Challenges Ahead
Matthew Lombard, ISPR

2. OVERVIEW
Title double meaning
Warning
Examination

3. OVERVIEW My experience Challenges Conclusion Questions/Discussion
Definitions and terminology
Measurement
Cohesive theory
Ethics of deception
Community
Alliances
Grand and mid-level challenges
Conclusion
Questions/Discussion

4. COHESIVE THEORY
Challenge: Develop a comprehensive theory of (tele)presence that explains, predicts, is parsimonious, falsifiable and heuristically provocative.

5. COHESIVE THEORY
Three pole model (Biocca)

6. COHESIVE THEORY
Focus, Locus and Sensus (Waterworths)

7. COHESIVE THEORY
Levels of Presence (Riva & Waterworth)

8. COHESIVE THEORY
Measures, Effects, Conditions (MEC) (Wirth et al.)

9. COHESIVE THEORY
Capacity Limited, Cognitive Constructivist (CLCC) (Nunez)

10. COHESIVE THEORY Comprehensive – not just one dimension
(Tele)presence – presence too ambitious?
Multi-level (neuro to cultural) – too ambitious?
Explains – not just A leads to B
Predicts – just A leads to B
Parsimonious – elegant
Falsifiable – not just consistent w research
Heuristically provocative – new questions