1. A Guide to Understanding the Genre
Media Literacy
A Guide to Understanding the Genre

2. The definition of media The different ways that media is created
What is media literacy?
Media literacy is
understanding…
The definition of media
The different ways that media is created
How and why media is used in articles and stories

3. What are some media techniques (what is used to create media)? Color
What is media literacy?
What are some media techniques (what is used to
create media)?
Color
Animation
Narration
Graphics
Fonts
Diagrams
Click on the smiling faces to see examples of the techniques used in media

4. What techniques made these commercials effective?
What did you notice?
What techniques made these commercials effective?
Turn and Talk
Color?
Narration?
Music?
Action?
Other?
If you were going to create a commercial , what techniques would you use?

5. How is media included within the text that you read
How is media included within the text that you read? Here are some examples
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7. Why do you think the authors used advertisements in their articles
Why do you think the authors used advertisements in their articles? How did the use of color, graphics and different font make the advertisements useful for the author’s purpose?
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