1. 1.02A – Principles of Design
Away We Go!!!

2. Negative or blank space of any color to give a design room to breathe; draws attention to publication.
White space

3. Use of big & small elements, black & white text, squares and circles to emphasize important information.
Contrast

4. Elements of a design are centered or evenly divided both vertically and horizontally.
Symmetrical balance

5. Elements radiate from or swirl around in a circular or spiral path.
Radial balance

6. Off-center alignment created with an odd or mismatched number of elements
Asymmetrical

7. Repetition/ Consistency
Repeat some aspect of the design throughout the entire layout to aid navigation and improve readability.
Repetition/
Consistency

8. Visually dividing the page into thirds vertically and/or horizontally; place the most important elements within those thirds.
Rule of thirds

9. Grouping of elements to demonstrate their relationship to each other.
Proximity/
Unity

10. This is the spot the eye sees when it first encounters a page.
Optical Center

11. Where is the optical/vertical center located?
Slightly above & to right of mathematical center of page

12. What is the visual path the eye follows when looking at a printed page?
Z-pattern

13. What design principle gives a design breathing room & smoothes transition between elements?
White Space

14. Can “White Space” include space between characters, lines, paragraphs, margins, etc.?
Absolutely!

15. What design principle aids navigation and improves readability?
Repetition/
Consistency

16. What color is “white space”?
ANY color 

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