1. Fishing Market Sector Meeting
February 3rd, 2009
Tourism Vancouver Island

2. Overview Budget History Marketing Initiative History
Future Opportunities
Questions and Answers

3. Budget History Year Budget FY 02 $ 12,500 FY 03 $ 27,250 FY 04
$ ,500
FY 03
$ ,250
FY 04
$ ,863
FY 05
$ ,034
FY 06
$ ,943
FY 07
$ ,856
FY 08
$ ,052
FY 09
$ ,000

4. Marketing Initiative History
Year
Shows
Advertising
FY 03 3
Various publications
FY 04
Fishing & Hunting News, BC Fishing Alliance, Fred Hall
FY 05
Fishing & Hunting News, BC Fishing Alliance
FY 06 2
Fishing & Hunting News, Western Sportsman, BC Fishing Alliance
FY 07 1
Fishing & Hunting News, BC Fishing Alliance, BC Outdoors Fishing Adventures
FY 08
Fishing & Hunting News, Western Sportsman
FY 09
Western Sportsman

5. ? Future Opportunities Year Budget Shows Advertising FY 09 $ 5,000
$ 5,000
Western Sportsman
FY 10
$ 9,200 ?
Western Sportsman and BC Sportfishing ?

6. Questions and Answers... What are the key geographic markets?
What marketing activities do you undertake now?
What marketing activities would you like to undertake?
What marketing activities do you think would best work in a cooperative circumstance?