1. What Are rhetorical appeals?
Rhetoric: the art of argument, anything used to persuade
Ethos- appeal to character, credibility
Logos- appeal to logic
Pathos- appeal to emotion

2. Buy my old car because I’m Mr
Buy my old car because I’m Mr. Davis and my grandpa once sold the most cars in the state.
Buy my old car because yours is broken and mine is the only one on sale.
Buy my old car or this cute little kitten, afflicted with a rare degenerative disease, will expire in agony, for my car is the last asset I have in this world and I’m selling it to pay for kitty’s medical treatments.

3. Ethos:
Are you trustworthy?
Do you have locus standi, or right to standing, on speaking about the subject
Are you speaking in good faith?
Decorum: do you meet the expectations of your audience?
“You persuade a man insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, & idea, identifying your ways with his.”

4. Logos:
Defining your terms/Position and supporting it. (research, statistics)
Use “commonplaces” (truths that are widely accepted)
Create syllogisms (connections between points of an argument)– All men are mortal. Aristotle is a man. Therefore Aristotle is mortal.
“The audience takes pleasure in themselves for anticipating the point.”

5. Pathos:
The various emotions you feel as an audience member.
Can range depending on the occasion and the audience.